Cheerwine, a regional soda in the southeast, needed to reach consumers in non-traditional ways. So we came up with a branded entertainment event and content platform that reached their consumers across a variety of touchpoints.
This video recaps our Cheerwine “Legendary Giveback” charity concert with The Avett Brothers. This program involved all of Cheerwine’s social platforms, event marketing with Miss Cheerwine and Cheerwine Czars on college campuses, even the sides of 12-packs in store were used to generate engagement in the months leading up to the show. The sold out concert was such a success and that Cheerwine has made it a yearly event.
The Legendary Giveback grew out of our existing Legend campaign. The media dollars were limited, so we used whatever we could get our hands on, billboards, trucks, trains, in-store and 12-packs
We also redid their website.
And threw together a little 15 second spot in-house.