This video recaps the 2014 social program” Follow Your Dream.” This brand experience campaign gave one lucky winner the ride of a lifetime on a one of a kind, custom built chopper by the renowned and revered Indian Larry Motorcycles of Brooklyn, NY. The social content, from the building of the bike through the sweepstakes, helped give Metzeler a voice of trust and authority and took their social engagement from zero to 100 mph in the blink of an eye.



We ran the promotion primarily through Metzeler’s Facebook page with additional banner ad support. Below are a few teaser social posts and the contest signup…





Then we filmed 12 weeks worth of awesome chopper building grease monkey goodness, here’s a couple below…




The ride itself was epic and provided content well past Sturgis into the fall.


We also helped them with some traditional ads, after all they need to sell some tires, right?



As a practice run for Metzeler, we created a video series of a complete rebuild of a 1975 Honda CB550F. Bike Exif, about the coolest motorcycle blog out there, liked it enough to run all 10 episodes. Here’s the first 3…





Check out all the Saturday Sessions here.