How do you sell NJ apartments to Manhattan families? Point out the absurdity of raising a family in an apartment the size of a closet. These on-line videos were featured on a microsite called “Life In A Closet,” while a digital banner campaign drove people to the actual Newport, NJ rental site. And, ultimately, out of New York, most likely.
A ridiculously entertaining website showed people how much more room they could have if they moved right across the Hudson: