“Nutrition Lust” was a regional campaign for Subway that ran during the summer in New York City.  A mix of outdoor, mobile and radio positioned the brand as your go to source for the healthy vitamins you can’t help but crave. Geo-targeted outdoor in the subway led people to the nearest Subway restaurants while the “Instant Gratification” hotline let people order the sandwiches of their choice for immediate delivery.

49thStSubway

Union-Sq

UpperWest

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While the “Instant Gratification” app allowed the sandwich of your choice to be yours in minutes.

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